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Programmatic advertising is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
Scope of the Report:
This report studies the Programmatic Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Programmatic Advertising market by product type and applications/end industries.
Programmatic advertising is growing rapidly and will continue to grow during the forecast period. Due to increasing use of mobile phones, banner ads are decreasing and mobile videos are gaining traction. During the forecast period, mobile videos will witness rapid growth and will grow at highest CAGR.
The global Programmatic Advertising market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Programmatic Advertising.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Rubicon Project
Adroll
Adobe Marketing Cloud
DoubleClick
Choozle
AdReady
DataXu
Centro
PulsePoint
Outbrain
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Desktop Banners
Desktop Videos
Mobile Banners
Mobile Videos
Market Segment by Applications, can be divided into
Education
Travel
Finance
Retail
Media and Entertainment
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Programmatic Advertising Market Overview
1.1 Product Overview and Scope of Programmatic Advertising
1.2 Classification of Programmatic Advertising by Types
1.2.1 Global Programmatic Advertising Revenue Comparison by Types (2017-2023)
1.2.2 Global Programmatic Advertising Revenue Market Share by Types in 2017
1.2.3 Desktop Banners
1.2.4 Desktop Videos
1.2.5 Mobile Banners
1.2.6 Mobile Videos
1.3 Global Programmatic Advertising Market by Application
1.3.1 Global Programmatic Advertising Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Education
1.3.3 Travel
1.3.4 Finance
1.3.5 Retail
1.3.6 Media and Entertainment
1.4 Global Programmatic Advertising Market by Regions
1.4.1 Global Programmatic Advertising Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Programmatic Advertising Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Programmatic Advertising Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Programmatic Advertising Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Programmatic Advertising Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Programmatic Advertising Status and Prospect (2013-2023)
1.5 Global Market Size of Programmatic Advertising (2013-2023)
2 Manufacturers Profiles
2.1 Rubicon Project
2.1.1 Business Overview
2.1.2 Programmatic Advertising Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Rubicon Project Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.2 Adroll
2.2.1 Business Overview
2.2.2 Programmatic Advertising Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Adroll Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.3 Adobe Marketing Cloud
2.3.1 Business Overview
2.3.2 Programmatic Advertising Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Adobe Marketing Cloud Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.4 DoubleClick
2.4.1 Business Overview
2.4.2 Programmatic Advertising Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 DoubleClick Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.5 Choozle
2.5.1 Business Overview
2.5.2 Programmatic Advertising Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Choozle Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.6 AdReady
2.6.1 Business Overview
2.6.2 Programmatic Advertising Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 AdReady Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.7 DataXu
2.7.1 Business Overview
2.7.2 Programmatic Advertising Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 DataXu Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.8 Centro
2.8.1 Business Overview
2.8.2 Programmatic Advertising Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Centro Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.9 PulsePoint
2.9.1 Business Overview
2.9.2 Programmatic Advertising Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 PulsePoint Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.10 Outbrain
2.10.1 Business Overview
2.10.2 Programmatic Advertising Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Outbrain Programmatic Advertising Revenue, Gross Margin and Market Share (2016-2017)
3 Global Programmatic Advertising Market Competition, by Players
3.1 Global Programmatic Advertising Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Programmatic Advertising Players Market Share
3.2.2 Top 10 Programmatic Advertising Players Market Share
3.3 Market Competition Trend
4 Global Programmatic Advertising Market Size by Regions
4.1 Global Programmatic Advertising Revenue and Market Share by Regions
4.2 North America Programmatic Advertising Revenue and Growth Rate (2013-2018)
4.3 Europe Programmatic Advertising Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Programmatic Advertising Revenue and Growth Rate (2013-2018)
4.5 South America Programmatic Advertising Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Programmatic Advertising Revenue and Growth Rate (2013-2018)
5 North America Programmatic Advertising Revenue by Countries
5.1 North America Programmatic Advertising Revenue by Countries (2013-2018)
5.2 USA Programmatic Advertising Revenue and Growth Rate (2013-2018)
5.3 Canada Programmatic Advertising Revenue and Growth Rate (2013-2018)
5.4 Mexico Programmatic Advertising Revenue and Growth Rate (2013-2018)
6 Europe Programmatic Advertising Revenue by Countries
6.1 Europe Programmatic Advertising Revenue by Countries (2013-2018)
6.2 Germany Programmatic Advertising Revenue and Growth Rate (2013-2018)
6.3 UK Programmatic Advertising Revenue and Growth Rate (2013-2018)
6.4 France Programmatic Advertising Revenue and Growth Rate (2013-2018)
6.5 Russia Programmatic Advertising Revenue and Growth Rate (2013-2018)
6.6 Italy Programmatic Advertising Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Programmatic Advertising Revenue by Countries
7.1 Asia-Pacific Programmatic Advertising Revenue by Countries (2013-2018)
7.2 China Programmatic Advertising Revenue and Growth Rate (2013-2018)
7.3 Japan Programmatic Advertising Revenue and Growth Rate (2013-2018)
7.4 Korea Programmatic Advertising Revenue and Growth Rate (2013-2018)
7.5 India Programmatic Advertising Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Programmatic Advertising Revenue and Growth Rate (2013-2018)
8 South America Programmatic Advertising Revenue by Countries
8.1 South America Programmatic Advertising Revenue by Countries (2013-2018)
8.2 Brazil Programmatic Advertising Revenue and Growth Rate (2013-2018)
8.3 Argentina Programmatic Advertising Revenue and Growth Rate (2013-2018)
8.4 Colombia Programmatic Advertising Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Programmatic Advertising by Countries
9.1 Middle East and Africa Programmatic Advertising Revenue by Countries (2013-2018)
9.2 Saudi Arabia Programmatic Advertising Revenue and Growth Rate (2013-2018)
9.3 UAE Programmatic Advertising Revenue and Growth Rate (2013-2018)
9.4 Egypt Programmatic Advertising Revenue and Growth Rate (2013-2018)
9.5 Nigeria Programmatic Advertising Revenue and Growth Rate (2013-2018)
9.6 South Africa Programmatic Advertising Revenue and Growth Rate (2013-2018)
10 Global Programmatic Advertising Market Segment by Type
10.1 Global Programmatic Advertising Revenue and Market Share by Type (2013-2018)
10.2 Global Programmatic Advertising Market Forecast by Type (2018-2023)
10.3 Desktop Banners Revenue Growth Rate (2013-2023)
10.4 Desktop Videos Revenue Growth Rate (2013-2023)
10.5 Mobile Banners Revenue Growth Rate (2013-2023)
10.6 Mobile Videos Revenue Growth Rate (2013-2023)
11 Global Programmatic Advertising Market Segment by Application
11.1 Global Programmatic Advertising Revenue Market Share by Application (2013-2018)
11.2 Programmatic Advertising Market Forecast by Application (2018-2023)
11.3 Education Revenue Growth (2013-2018)
11.4 Travel Revenue Growth (2013-2018)
11.5 Finance Revenue Growth (2013-2018)
11.6 Retail Revenue Growth (2013-2018)
11.7 Media and Entertainment Revenue Growth (2013-2018)
12 Global Programmatic Advertising Market Size Forecast (2018-2023)
12.1 Global Programmatic Advertising Market Size Forecast (2018-2023)
12.2 Global Programmatic Advertising Market Forecast by Regions (2018-2023)
12.3 North America Programmatic Advertising Revenue Market Forecast (2018-2023)
12.4 Europe Programmatic Advertising Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Programmatic Advertising Revenue Market Forecast (2018-2023)
12.6 South America Programmatic Advertising Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Programmatic Advertising Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Programmatic Advertising Picture
Table Product Specifications of Programmatic Advertising
Table Global Programmatic Advertising and Revenue (Million USD) Market Spli
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