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This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.
Scope of the Report:
Direct marketing services is mainly classified into four types: Direct Mail, Telemarketing, Email marketing, Text (SMS) Marketing, Social media Marketing, Direct Selling, etc. And Direct Mail is the most widely used type which takes up about 30% of the global total in 2016.
The global Direct Marketing Services market is valued at 5220 million USD in 2018 and is expected to reach 5830 million USD by the end of 2024, growing at a CAGR of 2.3% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Direct Marketing Services.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Direct Marketing Services market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Direct Marketing Services market by product type and applications/end industries.
Market Segment by Companies, this report covers
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Direct mail
Telemarketing
Email marketing
Text (SMS) marketing
Handouts
Social media marketing
Direct selling
Others
Market Segment by Applications, can be divided into
Business to Business
Business to Government
Business to Consumers
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Direct Marketing Services Market Overview
1.1 Product Overview and Scope of Direct Marketing Services
1.2 Classification of Direct Marketing Services by Types
1.2.1 Global Direct Marketing Services Revenue Comparison by Types (2019-2024)
1.2.2 Global Direct Marketing Services Revenue Market Share by Types in 2018
1.2.3 Direct mail
1.2.4 Telemarketing
1.2.5 Email marketing
1.2.6 Text (SMS) marketing
1.2.7 Handouts
1.2.8 Social media marketing
1.2.9 Direct selling
1.2.10 Others
1.3 Global Direct Marketing Services Market by Application
1.3.1 Global Direct Marketing Services Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 Business to Business
1.3.3 Business to Government
1.3.4 Business to Consumers
1.3.5 Others
1.4 Global Direct Marketing Services Market by Regions
1.4.1 Global Direct Marketing Services Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Direct Marketing Services Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Direct Marketing Services Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Direct Marketing Services Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Direct Marketing Services Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Direct Marketing Services Status and Prospect (2014-2024)
1.5 Global Market Size of Direct Marketing Services (2014-2024)
2 Manufacturers Profiles
2.1 Rapp
2.1.1 Business Overview
2.1.2 Direct Marketing Services Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Rapp Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.2 Epsilon
2.2.1 Business Overview
2.2.2 Direct Marketing Services Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Epsilon Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.3 Wunderman
2.3.1 Business Overview
2.3.2 Direct Marketing Services Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Wunderman Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.4 FCB
2.4.1 Business Overview
2.4.2 Direct Marketing Services Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 FCB Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.5 Acxiom
2.5.1 Business Overview
2.5.2 Direct Marketing Services Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Acxiom Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.6 Harte-Hanks Direct
2.6.1 Business Overview
2.6.2 Direct Marketing Services Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Harte-Hanks Direct Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.7 OgilvyOne
2.7.1 Business Overview
2.7.2 Direct Marketing Services Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 OgilvyOne Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.8 Merkle
2.8.1 Business Overview
2.8.2 Direct Marketing Services Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Merkle Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.9 Harland Clarke Corp
2.9.1 Business Overview
2.9.2 Direct Marketing Services Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Harland Clarke Corp Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.10 MRM//McCann
2.10.1 Business Overview
2.10.2 Direct Marketing Services Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 MRM//McCann Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.11 DigitasLBi
2.11.1 Business Overview
2.11.2 Direct Marketing Services Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 DigitasLBi Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.12 Aimia
2.12.1 Business Overview
2.12.2 Direct Marketing Services Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Aimia Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.13 SourceLink
2.13.1 Business Overview
2.13.2 Direct Marketing Services Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 SourceLink Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.14 BBDO
2.14.1 Business Overview
2.14.2 Direct Marketing Services Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 BBDO Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.15 SapientNitro
2.15.1 Business Overview
2.15.2 Direct Marketing Services Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 SapientNitro Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
2.16 Leo Burnett
2.16.1 Business Overview
2.16.2 Direct Marketing Services Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 Leo Burnett Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2018)
3 Global Direct Marketing Services Market Competition, by Players
3.1 Global Direct Marketing Services Revenue and Share by Players (2014-2019)
3.2 Market Concentration Rate
3.2.1 Top 5 Direct Marketing Services Players Market Share
3.2.2 Top 10 Direct Marketing Services Players Market Share
3.3 Market Competition Trend
4 Global Direct Marketing Services Market Size by Regions
4.1 Global Direct Marketing Services Revenue and Market Share by Regions
4.2 North America Direct Marketing Services Revenue and Growth Rate (2014-2019)
4.3 Europe Direct Marketing Services Revenue and Growth Rate (2014-2019)
4.4 Asia-Pacific Direct Marketing Services Revenue and Growth Rate (2014-2019)
4.5 South America Direct Marketing Services Revenue and Growth Rate (2014-2019)
4.6 Middle East and Africa Direct Marketing Services Revenue and Growth Rate (2014-2019)
5 North America Direct Marketing Services Revenue by Countries
5.1 North America Direct Marketing Services Revenue by Countries (2014-2019)
5.2 USA Direct Marketing Services Revenue and Growth Rate (2014-2019)
5.3 Canada Direct Marketing Services Revenue and Growth Rate (2014-2019)
5.4 Mexico Direct Marketing Services Revenue and Growth Rate (2014-2019)
6 Europe Direct Marketing Services Revenue by Countries
6.1 Europe Direct Marketing Services Revenue by Countries (2014-2019)
6.2 Germany Direct Marketing Services Revenue and Growth Rate (2014-2019)
6.3 UK Direct Marketing Services Revenue and Growth Rate (2014-2019)
6.4 France Direct Marketing Services Revenue and Growth Rate (2014-2019)
6.5 Russia Direct Marketing Services Revenue and Growth Rate (2014-2019)
6.6 Italy Direct Marketing Services Revenue and Growth Rate (2014-2019)
7 Asia-Pacific Direct Marketing Services Revenue by Countries
7.1 Asia-Pacific Direct Marketing Services Revenue by Countries (2014-2019)
7.2 China Direct Marketing Services Revenue and Growth Rate (2014-2019)
7.3 Japan Direct Marketing Services Revenue and Growth Rate (2014-2019)
7.4 Korea Direct Marketing Services Revenue and Growth Rate (2014-2019)
7.5 India Direct Marketing Services Revenue and Growth Rate (2014-2019)
7.6 Southeast Asia Direct Marketing Services Revenue and Growth Rate (2014-2019)
8 South America Direct Marketing Services Revenue by Countries
8.1 South America Direct Marketing Services Revenue by Countries (2014-2019)
8.2 Brazil Direct Marketing Services Revenue and Growth Rate (2014-2019)
8.3 Argentina Direct Marketing Services Revenue and Growth Rate (2014-2019)
8.4 Colombia Direct Marketing Services Revenue and Growth Rate (2014-2019)
9 Middle East and Africa Revenue Direct Marketing Services by Countries
9.1 Middle East and Africa Direct Marketing Services Revenue by Countries (2014-2019)
9.2 Saudi Arabia Direct Marketing Services Revenue and Growth Rate (2014-2019)
9.3 UAE Direct Marketing Services Revenue and Growth Rate (2014-2019)
9.4 Egypt Direct Marketing Services Revenue and Growth Rate (2014-2019)
9.5 Nigeria Direct Marketing Services Revenue and Growth Rate (2014-2019)
9.6 South Africa Direct Marketing Services Revenue and Growth Rate (2014-2019)
10 Global Direct Marketing Services Market Segment by Type
10.1 Global Direct Marketing Services Revenue and Market Share by Type (2014-2019)
10.2 Global Direct Marketing Services Market Forecast by Type (2019-2024)
10.3 Direct mail Revenue Growth Rate (2014-2024)
10.4 Telemarketing Revenue Growth Rate (2014-2024)
10.5 Email marketing Revenue Growth Rate (2014-2024)
10.6 Text (SMS) marketing Revenue Growth Rate (2014-2024)
10.7 Handouts Revenue Growth Rate (2014-2024)
10.8 Social media marketing Revenue Growth Rate (2014-2024)
10.9 Direct selling Revenue Growth Rate (2014-2024)
10.10 Others Revenue Growth Rate (2014-2024)
11 Global Direct Marketing Services Market Segment by Application
11.1 Global Direct Marketing Services Revenue Market Share by Application (2014-2019)
11.2 Direct Marketing Services Market Forecast by Application (2019-2024)
11.3 Business to Business Revenue Growth (2014-2019)
11.4 Business to Government Revenue Growth (2014-2019)
11.5 Business to Consumers Revenue Growth (2014-2019)
11.6 Others Revenue Growth (2014-2019)
12 Global Direct Marketing Services Market Size Forecast (2019-2024)
12.1 Global Direct Marketing Services Market Size Forecast (2019-2024)
12.2 Global Direct Marketing Services Market Forecast by Regions (2019-2024)
12.3 North America Direct Marketing Services Revenue Market Forecast (2019-2024)
12.4 Europe Direct Marketing Services Revenue Market Forecast (2019-2024)
12.5 Asia-Pacific Direct Marketing Services Revenue Market Forecast (2019-2024)
12.6 South America Direct Marketing Services Revenue Market Forecast (2019-2024)
12.7 Middle East and Africa Direct Marketing Services Revenue Market Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Direct Marketing Services Picture
Table Product Specifications of Direct Marketing Services
Table Global Direct Marketing Services and Revenue (Million USD) Market S
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