Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).

Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job's tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.

Scope of the Report:

Baijiu is strong distilled from grains, which is a traditional alcoholic beverage from China. The Baijiu industry in China is quite fragmented. In 2015, the top ten enterprises were estimated to account for about 10.25% production market share. The majority players in China Baijiu market are Kweichow Moutai Group, Wuliangye, YANGHE, Daohuaxiang, Luzhou Laojiao, Langjiu Group, Gujing Group, Shunxin Holdings, Xinghuacun Fen Chiew Group and Baiyunbian Group etc.

Baijiu can be similar in appearance to vodka, but it has a unique flavor that is not comparable to any other type of spirit .Baijiu is often classified based on three fragrances: Sauce, thick and light etc. in addition, thick-favor type is the major product with 73.16% production market share in 2015. The typical production enterprises of thick -favor baijiu are Wuliangye and Luzhou Laojiao. Kweichow Moutai Group is the key manufacturers to produce sauce-favor types Baijiu.

As for the region consumption, the South West and East China remained the largest market for Baijiu in the China, with 25.08% and 19.89% market share consumption in 2015. Other major consuming regions includeCentral China , North China and North West, which account for 14.51%, 10.49% and 10.75% respectively.

The downstream consumption of Baijiu market is rigid. We tend to believe the consumption increasing degree will show a slowly rising curve. In the future, the market concentration is become increasingly. Besides, prices gap between different brands will go narrowing gradually. Also, there will be fluctuation in gross margin.

The worldwide market for Baijiu is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2024, from xx million US$ in 2019, according to a new study.

This report focuses on the Baijiu in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.

Market Segment by Manufacturers, this report covers

Kweichow Moutai Group

Wuliangye

Yanghe Brewery

Daohuaxiang

Luzhou Laojiao

Langjiu Group

Gujing Group

Shunxin Holdings

Fen Chiew Group

Baiyunbian Group

Xifeng Liquor

Hetao Group

Yingjia Group

Kouzi Liquor

Guojing Group

King's Luck Brewery

Jingzhi Liquor

Red Star

Laobaigan

JNC Group

Golden Seed Winery

Yilite

Huzhu Highland Barley Liquor

Jinhui Liquor

Weiwei Group

Tuopai Shede

Xiangjiao Winery

Shanzhuang Group

Taishan Liquor

Gubeichun Group

Shuijingfang Group

Jiugui Liquor

Huangtai Liquor

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia etc.)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

Thick-flavor

Sauce-flavor

Light-flavor

Others

Market Segment by Applications, can be divided into

Corporate Hospitality

Government Reception

Family Dinner

Other

The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Baijiu product scope, market overview, market opportunities, market driving force and market risks.

Chapter 2, to profile the top manufacturers of Baijiu, with price, sales, revenue and global market share of Baijiu in 2017 and 2018.

Chapter 3, the Baijiu competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Baijiu breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2014 to 2019.

Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2014 to 2019.

Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2014 to 2019.

Chapter 12, Baijiu market forecast, by regions, type and application, with sales and revenue, from 2019 to 2024.

Chapter 13, 14 and 15, to describe Baijiu sales channel, distributors, customers, research findings and conclusion, appendix and data source.

Table of Contents

1 Market Overview

1.1 Baijiu Introduction

1.2 Market Analysis by Type

1.2.1 Thick-flavor

1.2.2 Sauce-flavor

1.2.3 Light-flavor

1.2.4 Others

1.3 Market Analysis by Applications

1.3.1 Corporate Hospitality

1.3.2 Government Reception

1.3.3 Family Dinner

1.3.4 Other

1.4 Market Analysis by Regions

1.4.1 North America (United States, Canada and Mexico)

1.4.1.1 United States Market States and Outlook (2014-2024)

1.4.1.2 Canada Market States and Outlook (2014-2024)

1.4.1.3 Mexico Market States and Outlook (2014-2024)

1.4.2 Europe (Germany, France, UK, Russia and Italy)

1.4.2.1 Germany Market States and Outlook (2014-2024)

1.4.2.2 France Market States and Outlook (2014-2024)

1.4.2.3 UK Market States and Outlook (2014-2024)

1.4.2.4 Russia Market States and Outlook (2014-2024)

1.4.2.5 Italy Market States and Outlook (2014-2024)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

1.4.3.1 China Market States and Outlook (2014-2024)

1.4.3.2 Japan Market States and Outlook (2014-2024)

1.4.3.3 Korea Market States and Outlook (2014-2024)

1.4.3.4 India Market States and Outlook (2014-2024)

1.4.3.5 Southeast Asia Market States and Outlook (2014-2024)

1.4.4 South America, Middle East and Africa

1.4.4.1 Brazil Market States and Outlook (2014-2024)

1.4.4.2 Egypt Market States and Outlook (2014-2024)

1.4.4.3 Saudi Arabia Market States and Outlook (2014-2024)

1.4.4.4 South Africa Market States and Outlook (2014-2024)

1.4.4.5 Turkey Market States and Outlook (2014-2024)

1.5 Market Dynamics

1.5.1 Market Opportunities

1.5.2 Market Risk

1.5.3 Market Driving Force

2 Manufacturers Profiles

2.1 Kweichow Moutai Group

2.1.1 Business Overview

2.1.2 Baijiu Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Kweichow Moutai Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.2 Wuliangye

2.2.1 Business Overview

2.2.2 Baijiu Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 Wuliangye Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.3 Yanghe Brewery

2.3.1 Business Overview

2.3.2 Baijiu Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Yanghe Brewery Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.4 Daohuaxiang

2.4.1 Business Overview

2.4.2 Baijiu Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 Daohuaxiang Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.5 Luzhou Laojiao

2.5.1 Business Overview

2.5.2 Baijiu Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 Luzhou Laojiao Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.6 Langjiu Group

2.6.1 Business Overview

2.6.2 Baijiu Type and Applications

2.6.2.1 Product A

2.6.2.2 Product B

2.6.3 Langjiu Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.7 Gujing Group

2.7.1 Business Overview

2.7.2 Baijiu Type and Applications

2.7.2.1 Product A

2.7.2.2 Product B

2.7.3 Gujing Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.8 Shunxin Holdings

2.8.1 Business Overview

2.8.2 Baijiu Type and Applications

2.8.2.1 Product A

2.8.2.2 Product B

2.8.3 Shunxin Holdings Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.9 Fen Chiew Group

2.9.1 Business Overview

2.9.2 Baijiu Type and Applications

2.9.2.1 Product A

2.9.2.2 Product B

2.9.3 Fen Chiew Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.10 Baiyunbian Group

2.10.1 Business Overview

2.10.2 Baijiu Type and Applications

2.10.2.1 Product A

2.10.2.2 Product B

2.10.3 Baiyunbian Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.11 Xifeng Liquor

2.11.1 Business Overview

2.11.2 Baijiu Type and Applications

2.11.2.1 Product A

2.11.2.2 Product B

2.11.3 Xifeng Liquor Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.12 Hetao Group

2.12.1 Business Overview

2.12.2 Baijiu Type and Applications

2.12.2.1 Product A

2.12.2.2 Product B

2.12.3 Hetao Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.13 Yingjia Group

2.13.1 Business Overview

2.13.2 Baijiu Type and Applications

2.13.2.1 Product A

2.13.2.2 Product B

2.13.3 Yingjia Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.14 Kouzi Liquor

2.14.1 Business Overview

2.14.2 Baijiu Type and Applications

2.14.2.1 Product A

2.14.2.2 Product B

2.14.3 Kouzi Liquor Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.15 Guojing Group

2.15.1 Business Overview

2.15.2 Baijiu Type and Applications

2.15.2.1 Product A

2.15.2.2 Product B

2.15.3 Guojing Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.16 King's Luck Brewery

2.16.1 Business Overview

2.16.2 Baijiu Type and Applications

2.16.2.1 Product A

2.16.2.2 Product B

2.16.3 King's Luck Brewery Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.17 Jingzhi Liquor

2.17.1 Business Overview

2.17.2 Baijiu Type and Applications

2.17.2.1 Product A

2.17.2.2 Product B

2.17.3 Jingzhi Liquor Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.18 Red Star

2.18.1 Business Overview

2.18.2 Baijiu Type and Applications

2.18.2.1 Product A

2.18.2.2 Product B

2.18.3 Red Star Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.19 Laobaigan

2.19.1 Business Overview

2.19.2 Baijiu Type and Applications

2.19.2.1 Product A

2.19.2.2 Product B

2.19.3 Laobaigan Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.20 JNC Group

2.20.1 Business Overview

2.20.2 Baijiu Type and Applications

2.20.2.1 Product A

2.20.2.2 Product B

2.20.3 JNC Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.21 Golden Seed Winery

2.21.1 Business Overview

2.2.2 Baijiu Type and Applications

2.21.2.1 Product A

2.21.2.2 Product B

2.21.3 Golden Seed Winery Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.22 Yilite

2.22.1 Business Overview

2.22.2 Baijiu Type and Applications

2.22.2.1 Product A

2.22.2.2 Product B

2.22.3 Yilite Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.23 Huzhu Highland Barley Liquor

2.23.1 Business Overview

2.23.2 Baijiu Type and Applications

2.23.2.1 Product A

2.23.2.2 Product B

2.23.3 Huzhu Highland Barley Liquor Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.24 Jinhui Liquor

2.24.1 Business Overview

2.24.2 Baijiu Type and Applications

2.24.2.1 Product A

2.24.2.2 Product B

2.24.3 Jinhui Liquor Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.25 Weiwei Group

2.25.1 Business Overview

2.25.2 Baijiu Type and Applications

2.25.2.1 Product A

2.25.2.2 Product B

2.25.3 Weiwei Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.26 Tuopai Shede

2.26.1 Business Overview

2.26.2 Baijiu Type and Applications

2.26.2.1 Product A

2.26.2.2 Product B

2.26.3 Tuopai Shede Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.27 Xiangjiao Winery

2.27.1 Business Overview

2.27.2 Baijiu Type and Applications

2.27.2.1 Product A

2.27.2.2 Product B

2.27.3 Xiangjiao Winery Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.28 Shanzhuang Group

2.28.1 Business Overview

2.28.2 Baijiu Type and Applications

2.28.2.1 Product A

2.28.2.2 Product B

2.28.3 Shanzhuang Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.29 Taishan Liquor

2.29.1 Business Overview

2.29.2 Baijiu Type and Applications

2.29.2.1 Product A

2.29.2.2 Product B

2.29.3 Taishan Liquor Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.30 Gubeichun Group

2.30.1 Business Overview

2.30.2 Baijiu Type and Applications

2.30.2.1 Product A

2.30.2.2 Product B

2.30.3 Gubeichun Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.31 Shuijingfang Group

2.31.1 Business Overview

2.31.2 Baijiu Type and Applications

2.31.2.1 Product A

2.31.2.2 Product B

2.31.3 Shuijingfang Group Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.32 Jiugui Liquor

2.32.1 Business Overview

2.32.2 Baijiu Type and Applications

2.32.2.1 Product A

2.32.2.2 Product B

2.32.3 Jiugui Liquor Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

2.33 Huangtai Liquor

2.33.1 Business Overview

2.33.2 Baijiu Type and Applications

2.33.2.1 Product A

2.33.2.2 Product B

2.33.3 Huangtai Liquor Baijiu Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)

3 Global Baijiu Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018)

3.1 Global Baijiu Sales and Market Share by Manufacturer (2017-2018)

3.2 Global Baijiu Revenue and Market Share by Manufacturer (2017-2018)

3.3 Market Concentration Rate

3.3.1 Top 3 Baijiu Manufacturer Market Share in 2018

3.3.2 Top 6 Baijiu Manufacturer Market Share in 2018

3.4 Market Competition Trend

4 Global Baijiu Market Analysis by Regions

4.1 Global Baijiu Sales, Revenue and Market Share by Regions

4.1.1 Global Baijiu Sales and Market Share by Regions (2014-2019)

4.1.2 Global Baijiu Revenue and Market Share by Regions (2014-2019)

4.2 North America Baijiu Sales and Growth Rate (2014-2019)

4.3 Europe Baijiu Sales and Growth Rate (2014-2019)

4.4 Asia-Pacific Baijiu Sales and Growth Rate (2014-2019)

4.5 South America Baijiu Sales and Growth Rate (2014-2019)

4.6 Middle East and Africa Baijiu Sales and Growth Rate (2014-2019)

5 North America Baijiu by Country

5.1 North America Baijiu Sales, Revenue and Market Share by Country

5.1.1 North America Baijiu Sales and Market Share by Country (2014-2019)

5.1.2 North America Baijiu Revenue and Market Share by Country (2014-2019)

5.2 United States Baijiu Sales and Growth Rate (2014-2019)

5.3 Canada Baijiu Sales and Growth Rate (2014-2019)

5.4 Mexico Baijiu Sales and Growth Rate (2014-2019)

6 Europe Baijiu by Country

6.1 Europe Baijiu Sales, Revenue and Market Share by Country

6.1.1 Europe Baijiu Sales and Market Share by Country (2014-2019)

6.1.2 Europe Baijiu Revenue and Market Share by Country (2014-2019)

6.2 Germany Baijiu Sales and Growth Rate (2014-2019)

6.3 UK Baijiu Sales and Growth Rate (2014-2019)

6.4 France Baijiu Sales and Growth Rate (2014-2019)

6.5 Russia Baijiu Sales and Growth Rate (2014-2019)

6.6 Italy Baijiu Sales and Growth Rate (2014-2019)

7 Asia-Pacific Baijiu by Country

7.1 Asia-Pacific Baijiu Sales, Revenue and Market Share by Country

7.1.1 Asia-Pacific Baijiu Sales and Market Share by Country (2014-2019)

7.1.2 Asia-Pacific Baijiu Revenue and Market Share by Country (2014-2019)

7.2 China Baijiu Sales and Growth Rate (2014-2019)

7.3 Japan Baijiu Sales and Growth Rate (2014-2019)

7.4 Korea Baijiu Sales and Growth Rate (2014-2019)

7.5 India Baijiu Sales and Growth Rate (2014-2019)

7.6 Southeast Asia Baijiu Sales and Growth Rate (2014-2019)

8 South America Baijiu by Country

8.1 South America Baijiu Sales, Revenue and Market Share by Country

8.1.1 South America Baijiu Sales and Market Share by Country (2014-2019)

8.1.2 South America Baijiu Revenue and Market Share by Country (2014-2019)

8.2 Brazil Baijiu Sales and Growth Rate (2014-2019)

8.3 Argentina Baijiu Sales and Growth Rate (2014-2019)

8.4 Colombia Baijiu Sales and Growth Rate (2014-2019)

9 Middle East and Africa Baijiu by Countries

9.1 Middle East and Africa Baijiu Sales, Revenue and Market Share by Country

9.1.1 Middle East and Africa Baijiu Sales and Market Share by Country (2014-2019)

9.1.2 Middle East and Africa Baijiu Revenue and Market Share by Country (2014-2019)

9.2 Saudi Arabia Baijiu Sales and Growth Rate (2014-2019)

9.3 Turkey Baijiu Sales and Growth Rate (2014-2019)

9.4 Egypt Baijiu Sales and Growth Rate (2014-2019)

9.5 Nigeria Baijiu Sales and Growth Rate (2014-2019)

9.6 South Africa Baijiu Sales and Growth Rate (2014-2019)

10 Global Baijiu Market Segment by Type

10.1 Global Baijiu Sales, Revenue and Market Share by Type (2014-2019)

10.1.1 Global Baijiu Sales and Market Share by Type (2014-2019)

10.1.2 Global Baijiu Revenue and Market Share by Type (2014-2019)

10.2 Thick-flavor Sales Growth and Price

10.2.1 Global Thick-flavor Sales Growth (2014-2019)

10.2.2 Global Thick-flavor Price (2014-2019)

10.3 Sauce-flavor Sales Growth and Price

10.3.1 Global Sauce-flavor Sales Growth (2014-2019)

10.3.2 Global Sauce-flavor Price (2014-2019)

10.4 Light-flavor Sales Growth and Price

10.4.1 Global Light-flavor Sales Growth (2014-2019)

10.4.2 Global Light-flavor Price (2014-2019)

10.5 Others Sales Growth and Price

10.5.1 Global Others Sales Growth (2014-2019)

10.5.2 Global Others Price (2014-2019)

11 Global Baijiu Market Segment by Application

11.1 Global Baijiu Sales Market Share by Application (2014-2019)

11.2 Corporate Hospitality Sales Growth (2014-2019)

11.3 Government Reception Sales Growth (2014-2019)

11.4 Family Dinner Sales Growth (2014-2019)

11.5 Other Sales Growth (2014-2019)

12 Baijiu Market Forecast (2019-2024)

12.1 Global Baijiu Sales, Revenue and Growth Rate (2019-2024)

12.2 Baijiu Market Forecast by Regions (2019-2024)

12.2.1 North America Baijiu Market Forecast (2019-2024)

12.2.2 Europe Baijiu Market Forecast (2019-2024)

12.2.3 Asia-Pacific Baijiu Market Forecast (2019-2024)

12.2.4 South America Baijiu Market Forecast (2019-2024)

12.2.5 Middle East and Africa Baijiu Market Forecast (2019-2024)

12.3 Baijiu Market Forecast by Type (2019-2024)

12.3.1 Global Baijiu Sales Forecast by Type (2019-2024)

12.3.2 Global Baijiu Market Share Forecast by Type (2019-2024)

12.4 Baijiu Market Forecast by Application (2019-2024)

12.4.1 Global Baijiu Sales Forecast by Application (2019-2024)

12.4.2 Global Baijiu Market Share Forecast by Application (2019-2024)

13 Sales Channel, Distributors, Traders and Dealers

13.1 Sales Channel

13.1.1 Direct Marketing

13.1.2 Indirect Marketing

13.1.3 Marketing Channel Future Trend

13.2 Distributors, Traders and Dealers

14 Research Findings and Conclusion

15 Appendix

15.1 Methodology

15.2 Data Source

List of Tables and Figures

Figure Baijiu Picture

Table Product Specifications of Baijiu

Figure Global Sales Market Share of Baijiu by Types in 2018

Table Baijiu Types for Major Manufactu