Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

Scope of the Report:

Retail and Ecommerce application to grow at the highest CAGR during the forecast period.

The global Real-time Bidding (RTB) market is valued at xx million USD in 2018 and is expected to reach xx million USD by the end of 2024, growing at a CAGR of xx% between 2019 and 2024.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Real-time Bidding (RTB).

Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.

This report studies the Real-time Bidding (RTB) market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Real-time Bidding (RTB) market by product type and applications/end industries.

Market Segment by Companies, this report covers

Google

WPP

Adobe

Facebook

Twitter (Mopub)

Verizon Media

Criteo

Smaato

Yandex

Rubicon Project

Pubmatic

Salesforce

Mediamath

Appnexus (A Xandr Company)

Platform One

Match2one

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

Open Auction

Invited Auction

Market Segment by Applications, can be divided into

Media and Entertainment

Games

Retail and Ecommerce

Others

Table of Contents

1 Real-time Bidding (RTB) Market Overview

1.1 Product Overview and Scope of Real-time Bidding (RTB)

1.2 Classification of Real-time Bidding (RTB) by Types

1.2.1 Global Real-time Bidding (RTB) Revenue Comparison by Types (2019-2024)

1.2.2 Global Real-time Bidding (RTB) Revenue Market Share by Types in 2018

1.2.3 Open Auction

1.2.4 Invited Auction

1.3 Global Real-time Bidding (RTB) Market by Application

1.3.1 Global Real-time Bidding (RTB) Market Size and Market Share Comparison by Applications (2014-2024)

1.3.2 Media and Entertainment

1.3.3 Games

1.3.4 Retail and Ecommerce

1.3.5 Others

1.4 Global Real-time Bidding (RTB) Market by Regions

1.4.1 Global Real-time Bidding (RTB) Market Size (Million USD) Comparison by Regions (2014-2024)

1.4.1 North America (USA, Canada and Mexico) Real-time Bidding (RTB) Status and Prospect (2014-2024)

1.4.2 Europe (Germany, France, UK, Russia and Italy) Real-time Bidding (RTB) Status and Prospect (2014-2024)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Real-time Bidding (RTB) Status and Prospect (2014-2024)

1.4.4 South America (Brazil, Argentina, Colombia) Real-time Bidding (RTB) Status and Prospect (2014-2024)

1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Real-time Bidding (RTB) Status and Prospect (2014-2024)

1.5 Global Market Size of Real-time Bidding (RTB) (2014-2024)

2 Manufacturers Profiles

2.1 Google

2.1.1 Business Overview

2.1.2 Real-time Bidding (RTB) Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Google Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.2 WPP

2.2.1 Business Overview

2.2.2 Real-time Bidding (RTB) Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 WPP Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.3 Adobe

2.3.1 Business Overview

2.3.2 Real-time Bidding (RTB) Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Adobe Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.4 Facebook

2.4.1 Business Overview

2.4.2 Real-time Bidding (RTB) Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 Facebook Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.5 Twitter (Mopub)

2.5.1 Business Overview

2.5.2 Real-time Bidding (RTB) Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 Twitter (Mopub) Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.6 Verizon Media

2.6.1 Business Overview

2.6.2 Real-time Bidding (RTB) Type and Applications

2.6.2.1 Product A

2.6.2.2 Product B

2.6.3 Verizon Media Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.7 Criteo

2.7.1 Business Overview

2.7.2 Real-time Bidding (RTB) Type and Applications

2.7.2.1 Product A

2.7.2.2 Product B

2.7.3 Criteo Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.8 Smaato

2.8.1 Business Overview

2.8.2 Real-time Bidding (RTB) Type and Applications

2.8.2.1 Product A

2.8.2.2 Product B

2.8.3 Smaato Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.9 Yandex

2.9.1 Business Overview

2.9.2 Real-time Bidding (RTB) Type and Applications

2.9.2.1 Product A

2.9.2.2 Product B

2.9.3 Yandex Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.10 Rubicon Project

2.10.1 Business Overview

2.10.2 Real-time Bidding (RTB) Type and Applications

2.10.2.1 Product A

2.10.2.2 Product B

2.10.3 Rubicon Project Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.11 Pubmatic

2.11.1 Business Overview

2.11.2 Real-time Bidding (RTB) Type and Applications

2.11.2.1 Product A

2.11.2.2 Product B

2.11.3 Pubmatic Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.12 Salesforce

2.12.1 Business Overview

2.12.2 Real-time Bidding (RTB) Type and Applications

2.12.2.1 Product A

2.12.2.2 Product B

2.12.3 Salesforce Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.13 Mediamath

2.13.1 Business Overview

2.13.2 Real-time Bidding (RTB) Type and Applications

2.13.2.1 Product A

2.13.2.2 Product B

2.13.3 Mediamath Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.14 Appnexus (A Xandr Company)

2.14.1 Business Overview

2.14.2 Real-time Bidding (RTB) Type and Applications

2.14.2.1 Product A

2.14.2.2 Product B

2.14.3 Appnexus (A Xandr Company) Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.15 Platform One

2.15.1 Business Overview

2.15.2 Real-time Bidding (RTB) Type and Applications

2.15.2.1 Product A

2.15.2.2 Product B

2.15.3 Platform One Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

2.16 Match2one

2.16.1 Business Overview

2.16.2 Real-time Bidding (RTB) Type and Applications

2.16.2.1 Product A

2.16.2.2 Product B

2.16.3 Match2one Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018)

3 Global Real-time Bidding (RTB) Market Competition, by Players

3.1 Global Real-time Bidding (RTB) Revenue and Share by Players (2014-2019)

3.2 Market Concentration Rate

3.2.1 Top 5 Real-time Bidding (RTB) Players Market Share

3.2.2 Top 10 Real-time Bidding (RTB) Players Market Share

3.3 Market Competition Trend

4 Global Real-time Bidding (RTB) Market Size by Regions

4.1 Global Real-time Bidding (RTB) Revenue and Market Share by Regions

4.2 North America Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

4.3 Europe Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

4.4 Asia-Pacific Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

4.5 South America Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

4.6 Middle East and Africa Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

5 North America Real-time Bidding (RTB) Revenue by Countries

5.1 North America Real-time Bidding (RTB) Revenue by Countries (2014-2019)

5.2 USA Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

5.3 Canada Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

5.4 Mexico Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

6 Europe Real-time Bidding (RTB) Revenue by Countries

6.1 Europe Real-time Bidding (RTB) Revenue by Countries (2014-2019)

6.2 Germany Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

6.3 UK Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

6.4 France Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

6.5 Russia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

6.6 Italy Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

7 Asia-Pacific Real-time Bidding (RTB) Revenue by Countries

7.1 Asia-Pacific Real-time Bidding (RTB) Revenue by Countries (2014-2019)

7.2 China Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

7.3 Japan Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

7.4 Korea Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

7.5 India Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

7.6 Southeast Asia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

8 South America Real-time Bidding (RTB) Revenue by Countries

8.1 South America Real-time Bidding (RTB) Revenue by Countries (2014-2019)

8.2 Brazil Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

8.3 Argentina Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

8.4 Colombia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

9 Middle East and Africa Revenue Real-time Bidding (RTB) by Countries

9.1 Middle East and Africa Real-time Bidding (RTB) Revenue by Countries (2014-2019)

9.2 Saudi Arabia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

9.3 UAE Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

9.4 Egypt Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

9.5 Nigeria Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

9.6 South Africa Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019)

10 Global Real-time Bidding (RTB) Market Segment by Type

10.1 Global Real-time Bidding (RTB) Revenue and Market Share by Type (2014-2019)

10.2 Global Real-time Bidding (RTB) Market Forecast by Type (2019-2024)

10.3 Open Auction Revenue Growth Rate (2014-2024)

10.4 Invited Auction Revenue Growth Rate (2014-2024)

11 Global Real-time Bidding (RTB) Market Segment by Application

11.1 Global Real-time Bidding (RTB) Revenue Market Share by Application (2014-2019)

11.2 Real-time Bidding (RTB) Market Forecast by Application (2019-2024)

11.3 Media and Entertainment Revenue Growth (2014-2019)

11.4 Games Revenue Growth (2014-2019)

11.5 Retail and Ecommerce Revenue Growth (2014-2019)

11.6 Others Revenue Growth (2014-2019)

12 Global Real-time Bidding (RTB) Market Size Forecast (2019-2024)

12.1 Global Real-time Bidding (RTB) Market Size Forecast (2019-2024)

12.2 Global Real-time Bidding (RTB) Market Forecast by Regions (2019-2024)

12.3 North America Real-time Bidding (RTB) Revenue Market Forecast (2019-2024)

12.4 Europe Real-time Bidding (RTB) Revenue Market Forecast (2019-2024)

12.5 Asia-Pacific Real-time Bidding (RTB) Revenue Market Forecast (2019-2024)

12.6 South America Real-time Bidding (RTB) Revenue Market Forecast (2019-2024)

12.7 Middle East and Africa Real-time Bidding (RTB) Revenue Market Forecast (2019-2024)

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology

14.2 Data Source

List of Tables and Figures

Figure Real-time Bidding (RTB) Picture

Table Product Specifications of Real-time Bidding (RTB)

Table Global Real-time Bidding (RTB) and Revenue (Million USD) Market Split b