Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Scope of the Report:

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

The global Digital Marketing market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Digital Marketing.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

This report studies the Digital Marketing market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Digital Marketing market by product type and applications/end industries.

Market Segment by Companies, this report covers

Grey Advertising

Wieden+Kennedy

Butler

Shine

Stern & Partners

Ogilvy & Mather

BBDO

Crispin Porter + Bogusky

The Martin Agency

Deutsch

Droga5

Mullen Advertising

Mood Media

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

Online Interactive Digital Marketing

Offline Interactive Digital Marketing

Market Segment by Applications, can be divided into

Retail and Consumer Goods

BFSI

IT & Telecommunication

Media and Entertainment

Travel

Transportation

Supply Chain and Logistics

Healthcare

Energy & Power and Utilities

Table of Contents

1 Digital Marketing Market Overview

1.1 Product Overview and Scope of Digital Marketing

1.2 Classification of Digital Marketing by Types

1.2.1 Global Digital Marketing Revenue Comparison by Types (2017-2023)

1.2.2 Global Digital Marketing Revenue Market Share by Types in 2017

1.2.3 Online Interactive Digital Marketing

1.2.4 Offline Interactive Digital Marketing

1.3 Global Digital Marketing Market by Application

1.3.1 Global Digital Marketing Market Size and Market Share Comparison by Applications (2013-2023)

1.3.2 Retail and Consumer Goods

1.3.3 BFSI

1.3.4 IT & Telecommunication

1.3.5 Media and Entertainment

1.3.6 Travel

1.3.7 Transportation

1.3.8 Supply Chain and Logistics

1.3.9 Healthcare

1.3.10 Energy & Power and Utilities

1.4 Global Digital Marketing Market by Regions

1.4.1 Global Digital Marketing Market Size (Million USD) Comparison by Regions (2013-2023)

1.4.1 North America (USA, Canada and Mexico) Digital Marketing Status and Prospect (2013-2023)

1.4.2 Europe (Germany, France, UK, Russia and Italy) Digital Marketing Status and Prospect (2013-2023)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Digital Marketing Status and Prospect (2013-2023)

1.4.4 South America (Brazil, Argentina, Colombia) Digital Marketing Status and Prospect (2013-2023)

1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Digital Marketing Status and Prospect (2013-2023)

1.5 Global Market Size of Digital Marketing (2013-2023)

2 Manufacturers Profiles

2.1 Grey Advertising

2.1.1 Business Overview

2.1.2 Digital Marketing Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Grey Advertising Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.2 Wieden+Kennedy

2.2.1 Business Overview

2.2.2 Digital Marketing Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 Wieden+Kennedy Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.3 Butler

2.3.1 Business Overview

2.3.2 Digital Marketing Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Butler Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.4 Shine

2.4.1 Business Overview

2.4.2 Digital Marketing Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 Shine Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.5 Stern & Partners

2.5.1 Business Overview

2.5.2 Digital Marketing Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 Stern & Partners Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.6 Ogilvy & Mather

2.6.1 Business Overview

2.6.2 Digital Marketing Type and Applications

2.6.2.1 Product A

2.6.2.2 Product B

2.6.3 Ogilvy & Mather Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.7 BBDO

2.7.1 Business Overview

2.7.2 Digital Marketing Type and Applications

2.7.2.1 Product A

2.7.2.2 Product B

2.7.3 BBDO Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.8 Crispin Porter + Bogusky

2.8.1 Business Overview

2.8.2 Digital Marketing Type and Applications

2.8.2.1 Product A

2.8.2.2 Product B

2.8.3 Crispin Porter + Bogusky Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.9 The Martin Agency

2.9.1 Business Overview

2.9.2 Digital Marketing Type and Applications

2.9.2.1 Product A

2.9.2.2 Product B

2.9.3 The Martin Agency Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.10 Deutsch

2.10.1 Business Overview

2.10.2 Digital Marketing Type and Applications

2.10.2.1 Product A

2.10.2.2 Product B

2.10.3 Deutsch Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.11 Droga5

2.11.1 Business Overview

2.11.2 Digital Marketing Type and Applications

2.11.2.1 Product A

2.11.2.2 Product B

2.11.3 Droga5 Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.12 Mullen Advertising

2.12.1 Business Overview

2.12.2 Digital Marketing Type and Applications

2.12.2.1 Product A

2.12.2.2 Product B

2.12.3 Mullen Advertising Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.13 Mood Media

2.13.1 Business Overview

2.13.2 Digital Marketing Type and Applications

2.13.2.1 Product A

2.13.2.2 Product B

2.13.3 Mood Media Digital Marketing Revenue, Gross Margin and Market Share (2016-2017)

3 Global Digital Marketing Market Competition, by Players

3.1 Global Digital Marketing Revenue and Share by Players (2013-2018)

3.2 Market Concentration Rate

3.2.1 Top 5 Digital Marketing Players Market Share

3.2.2 Top 10 Digital Marketing Players Market Share

3.3 Market Competition Trend

4 Global Digital Marketing Market Size by Regions

4.1 Global Digital Marketing Revenue and Market Share by Regions

4.2 North America Digital Marketing Revenue and Growth Rate (2013-2018)

4.3 Europe Digital Marketing Revenue and Growth Rate (2013-2018)

4.4 Asia-Pacific Digital Marketing Revenue and Growth Rate (2013-2018)

4.5 South America Digital Marketing Revenue and Growth Rate (2013-2018)

4.6 Middle East and Africa Digital Marketing Revenue and Growth Rate (2013-2018)

5 North America Digital Marketing Revenue by Countries

5.1 North America Digital Marketing Revenue by Countries (2013-2018)

5.2 USA Digital Marketing Revenue and Growth Rate (2013-2018)

5.3 Canada Digital Marketing Revenue and Growth Rate (2013-2018)

5.4 Mexico Digital Marketing Revenue and Growth Rate (2013-2018)

6 Europe Digital Marketing Revenue by Countries

6.1 Europe Digital Marketing Revenue by Countries (2013-2018)

6.2 Germany Digital Marketing Revenue and Growth Rate (2013-2018)

6.3 UK Digital Marketing Revenue and Growth Rate (2013-2018)

6.4 France Digital Marketing Revenue and Growth Rate (2013-2018)

6.5 Russia Digital Marketing Revenue and Growth Rate (2013-2018)

6.6 Italy Digital Marketing Revenue and Growth Rate (2013-2018)

7 Asia-Pacific Digital Marketing Revenue by Countries

7.1 Asia-Pacific Digital Marketing Revenue by Countries (2013-2018)

7.2 China Digital Marketing Revenue and Growth Rate (2013-2018)

7.3 Japan Digital Marketing Revenue and Growth Rate (2013-2018)

7.4 Korea Digital Marketing Revenue and Growth Rate (2013-2018)

7.5 India Digital Marketing Revenue and Growth Rate (2013-2018)

7.6 Southeast Asia Digital Marketing Revenue and Growth Rate (2013-2018)

8 South America Digital Marketing Revenue by Countries

8.1 South America Digital Marketing Revenue by Countries (2013-2018)

8.2 Brazil Digital Marketing Revenue and Growth Rate (2013-2018)

8.3 Argentina Digital Marketing Revenue and Growth Rate (2013-2018)

8.4 Colombia Digital Marketing Revenue and Growth Rate (2013-2018)

9 Middle East and Africa Revenue Digital Marketing by Countries

9.1 Middle East and Africa Digital Marketing Revenue by Countries (2013-2018)

9.2 Saudi Arabia Digital Marketing Revenue and Growth Rate (2013-2018)

9.3 UAE Digital Marketing Revenue and Growth Rate (2013-2018)

9.4 Egypt Digital Marketing Revenue and Growth Rate (2013-2018)

9.5 Nigeria Digital Marketing Revenue and Growth Rate (2013-2018)

9.6 South Africa Digital Marketing Revenue and Growth Rate (2013-2018)

10 Global Digital Marketing Market Segment by Type

10.1 Global Digital Marketing Revenue and Market Share by Type (2013-2018)

10.2 Global Digital Marketing Market Forecast by Type (2018-2023)

10.3 Online Interactive Digital Marketing Revenue Growth Rate (2013-2023)

10.4 Offline Interactive Digital Marketing Revenue Growth Rate (2013-2023)

11 Global Digital Marketing Market Segment by Application

11.1 Global Digital Marketing Revenue Market Share by Application (2013-2018)

11.2 Digital Marketing Market Forecast by Application (2018-2023)

11.3 Retail and Consumer Goods Revenue Growth (2013-2018)

11.4 BFSI Revenue Growth (2013-2018)

11.5 IT & Telecommunication Revenue Growth (2013-2018)

11.6 Media and Entertainment Revenue Growth (2013-2018)

11.7 Travel Revenue Growth (2013-2018)

11.8 Transportation Revenue Growth (2013-2018)

11.9 Supply Chain and Logistics Revenue Growth (2013-2018)

11.10 Healthcare Revenue Growth (2013-2018)

11.11 Energy & Power and Utilities Revenue Growth (2013-2018)

12 Global Digital Marketing Market Size Forecast (2018-2023)

12.1 Global Digital Marketing Market Size Forecast (2018-2023)

12.2 Global Digital Marketing Market Forecast by Regions (2018-2023)

12.3 North America Digital Marketing Revenue Market Forecast (2018-2023)

12.4 Europe Digital Marketing Revenue Market Forecast (2018-2023)

12.5 Asia-Pacific Digital Marketing Revenue Market Forecast (2018-2023)

12.6 South America Digital Marketing Revenue Market Forecast (2018-2023)

12.7 Middle East and Africa Digital Marketing Revenue Market Forecast (2018-2023)

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology

14.2 Data Source

List of Tables and Figures

Figure Digital Marketing Picture

Table Product Specifications of Digital Marketing

Table Global Digital Marketing and Revenue (Million USD) Market Split by Product Type